So how was the 15th Annual Italian Festa in Little Italy, San Diego? Well, we got up early and set off in the dark, but when we arrived at about 6:30 am, the buzz and anticipation of the day ahead could already be felt. Some tents were already up - in fact, some vendors, were almost set up, even though Festa didn't begin until 10 am. The restaurants were starting to put out their ovens and grills for the day, and the smell of coffee filled the air.
People began arriving early, and locals walked their dogs, went to church, or breakfast. They didn't seem to mind that many of us had not finished setting up properly, in fact, half the fun was in seeing what we would set out next. We made our first sale long before the opening of Festa at 10, and continued to talk to customers for the rest of the day, learning many new things, including that San Diego's Little Italy has the largest dog population per residence in the US! It certainly seemed that way when you looked around.
Our dog water bottles, and silk screen printed dog dish towels were very popular, as well as our fun spreaders with every kind of theme, and our teapots and cast iron tetsubin teapots.
Talking to our customers is a great way for us to get to know what products are the most popular, and what other items people might like. If you didn't get a chance to go the Festa, stop by at one of our Farmers' Markets - Mercato at Date and Union on Saturday, and The La Jolla Open Aire Market, Girard Avenue, on Sunday.
I am expecting new holiday products to arrive this week, so the coming weeks at Gourmet Fusion will be fun.
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